
Age Song | September 01 2009 | Kim Kellogg/Mara Tyler 510-635-4195
OAKLAND — AgeSong, a family-run group of assisted-living senior communities in San Francisco and Oakland with a holistic approach to care, has announced the appointment of Deborah Borchers as community relations director for its Bayside Park residence in Emeryville. Bayside Park is a 165 resident senior community that offers independent and assisted-living apartments for senior adults and a full-service health and wellness program. Bayside Park is scheduled to open in January 2010 and is accepting reservations for apartments now.
Borchers is a San Francisco native and brings over 20 years of sales and marketing
experience in various industries. As community relations director for Bayside Park, she is responsible for sales and marketing, including the community relations with all individual, community and institutional referral sources.
“It’s important for me to serve our community in a way that honors and respects the challenges elders face transitioning to a supported living environment,” Borchers said.
Prior to joining AgeSong, Borchers was the marketing director for Pinole Senior Village and also worked for Villa San Ramon. She was also the marketing director for San Francisco’s Eppler’s Bakeries, worked in the technology industry for iSpheres, and started her own sales and marketing company in 2003.
“I was attracted to AgeSong’s philosophy of supporting community elders through holistic and therapeutic care,” said Borchers. “My passion and purpose is completely in line with AgeSong’s vision of helping elders living the fulfilled and vibrant life they wish to.”
For more information on AgeSong at Bayside Park, visit agesongbsp.com.